How To Do On Page SEO If You Are Just Beginning Search Engine Optimization

Is the whole world of search engine marketing and optimization new to you? Well, this article will help you get the basics of your on page SEO, which is very important. On page SEO is the base of the pyramid that you will continuously build onto with off page SEO in the future. Off page SEO is much more important, mostly because it is a continuous process, but on page SEO is where everybody should start, especially if you are new to marketing. So, lets take a look at what you need to do for on page SEO for your first website.

If you don't have your keywords yet, that is definitely the first place to start. If you expect to rank for your keywords just based on your on page SEO, you are definitely going to have to pick some low competition keywords. If you have an off page SEO plan as well, you can go for harder keywords. I recommend going for one hard keyword and a couple lower competition keywords for every page that you want to rank on your site. If you don't want to buy a keyword tool, you can easily use Google's keyword tool and manual analysis of the top 10 for the certain keywords. Why spend money on a tool when you can just do everything for free?

You can now begin on page SEO with the chosen keywords. The number one thing you will want to do is put your keyword(s) in the title tag of your web page. Also, make sure your title tag doesn't exceed the title tag character limit of the search engine you are planning to market for, usually Google. The content of the page is where you need to shift your focus now. While you can try and aim for a certain keyword density, staying in the range of 2-5% is usually good practice. Don't overly place the keywords just to up your keyword density, which is also known as keyword stuffing. Even if you do end up ranking by keyword stuffing, your visitors will not be liking your page too much since it won't make much sense! Make sure to throw some italic, bold, and h tags in there with the keywords as well!

Even though you probably think you did a great job, double checking will make your on page SEO even better. Instead of doing this step manually, I recommend using a site analyzer like the SEO Powersuite's Website Auditor, which is a great piece of software to verify that on page SEO is good to go. You can use the free version of the software or you can buy it to get all the features. It is your choice! The good thing about the free version is that it gives enough information to fix things. If you don't like the looks of this software, there are plenty of others out there that you can try out as well!

A few years ago, on page SEO used to be the only thing needed to rank for keywords. Unfortunately, off page SEO has become more important than ever now. If you think that on page SEO is a thing of the past, make two sites and do the same off page SEO for both sites and only do on page SEO for one site and see which one performs better! On page SEO is one of the most important things that you can do when you are just starting out with marketing, especially with one of your first sites!

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